Introduction In recent years, consumers have become increasingly environmentally conscious and socially responsible when making purchasing decisions 1 . As a result, e-commerce businesses are under pressure to adapt their operations to ensure sustainability and reduce their environmental footprint. One effective way to achieve this is by creating engaging content on sustainability issues that resonates […]
E-Commerce for a Sustainable Future Introduction E-commerce has revolutionized the way businesses operate in recent years, offering unparalleled convenience to consumers worldwide 1 . However, the rapid growth of e-commerce has also raised concerns about its environmental impact. As consumers become increasingly aware of the importance of sustainability, businesses are under pressure to reduce their
As online shoppers become increasingly environmentally conscious, businesses must adapt to meet their evolving expectations. In recent years, there has been a growing trend towards sustainable consumerism, with consumers seeking products and services that align with their values. For B2C e-commerce businesses, this shift presents an opportunity to not only appeal to eco-friendly customers but
