Effective Word-of-mouth Marketing Strategies: Building Customer Loyalty
Building Customer Loyalty through Effective Word-of-Mouth Marketing Strategies Introduction to Word-of-Mouth Marketing Word-of-mouth marketing has long been considered one of the most effective ways to build customer loyalty and drive sales. According to a study by Nielsen 1, 85% of consumers trust word-of-mouth recommendations from friends and family more than any other form of advertising. […]