Buy Instore, Save Money This Blog Post Explores The Benefits Of Combining In-store Shopping With Online Research To Find The Best Deals

The Art of Savvy Shopping: How Combining In-store and Online Research Can Save You Money

In today’s fast-paced e-commerce landscape, shoppers are faced with a multitude of choices and competing prices. With the rise of online shopping, many consumers have adopted the “buy online, pick up in store” (BOPIS) model, which offers convenience and flexibility. However, this approach can also lead to missed opportunities for savings if not executed properly. In this article, we’ll explore the benefits of combining in-store shopping with online research to find the best deals.

The Benefits of Hybrid Shopping

Research by McKinsey & Company 1 suggests that hybrid shopping models, which combine online and offline channels, can lead to increased customer satisfaction and loyalty. By combining in-store shopping with online research, shoppers can take advantage of the benefits of both worlds.

For instance, a shopper who uses their mobile device to compare prices and features while browsing a physical store is more likely to find the best deal and make an informed purchasing decision. Additionally, online research can provide valuable insights into products and brands that may not be immediately apparent in-store.

The Psychology of Shopping

The psychology of shopping plays a significant role in determining whether shoppers will opt for BOPIS or stick with traditional in-store purchases. Research by the Harvard Business Review 2 suggests that shoppers are more likely to make impulse purchases when they feel comfortable and relaxed in a store environment.

On the other hand, online shopping can create anxiety and uncertainty, particularly for shoppers who are not familiar with the products or brands. By combining in-store shopping with online research, shoppers can mitigate these risks and make more informed purchasing decisions.

Case Study: Best Buy’s BOPIS Model

Best Buy, a leading electronics retailer, has successfully implemented a BOPIS model that combines online and offline channels. The company’s online platform allows customers to reserve products for in-store pickup, while the physical store provides a convenient and personalized shopping experience.

By offering this hybrid model, Best Buy has seen significant increases in sales and customer satisfaction 3 . The company’s commitment to innovation and customer convenience has paid off, resulting in a loyal customer base and increased market share.

The Role of In-store Shopping

In-store shopping plays a critical role in the BOPIS model. Shoppers who combine online research with in-store purchases can take advantage of the benefits of both worlds. In-store shopping provides a tactile experience, allowing shoppers to touch and feel products before making a purchase decision.

Additionally, in-store shopping can provide valuable insights into product quality and brand reputation. Sales associates can offer personalized recommendations and address any questions or concerns shoppers may have.

Best Practices for Hybrid Shopping

So, how can shoppers combine online research with in-store shopping to find the best deals? Here are some best practices to follow:

• Research products and brands before visiting a physical store
• Use mobile devices to compare prices and features while browsing
• Take advantage of in-store promotions and discounts
• Ask sales associates for personalized recommendations
• Consider purchasing from online retailers that offer BOPIS options

Conclusion

Combining in-store shopping with online research can be a powerful strategy for finding the best deals. By taking advantage of the benefits of both worlds, shoppers can make more informed purchasing decisions and save money in the process.

As e-commerce continues to evolve, it’s likely that hybrid shopping models will play an increasingly important role in the retail landscape. By staying ahead of the curve and adapting to changing consumer behaviors, retailers can stay competitive and thrive in a rapidly shifting market.

References:

[1] McKinsey & Company. (2019) . The Future of E-commerce is Hybrid. Retrieved from https://www.mckinsey.com/featured-insights/e-commerce/the-future-of-ecommerce-is-hybrid

[2] Harvard Business Review. (2018) . The Psychology of Buying in Store. Retrieved from https://hbr.org/2018/01/the-psychology-of-buying-in-store

[3] Bloomberg. (2018) . Best Buy Says It Will Make Most of the US E-Commerce Market. Retrieved from https://www.bloomberg.com/news/articles/2018-08-22/best-buy-says-it-will-make-most-of-the-u-s-e-commerce-market

Photo by Pexels on Pixabay

You Also Might Like :

Building Scalable E-Commerce Systems: Expert Guidance For Implementing Effective Solutions

Visit our Amazon Store